Agadir is located in Southwest Morocco on the shore of the Atlantic Ocean. The city alone has a population of 200,000 and a population of over 678,000 when combined with nearby cities such as Aït Melloul and Inezgane. The reason behind Agadir’s modern appearance is the 1960 earthquake which killed 15,000 of the city’s people and destroyed many of its ancient buildings.
In mid-January, Agadir has an average midday temperature of 20°Celcius, though temperatures can sometimes be very low in winter. Generally though, the city has a warm winter climate and its sandy beach has become popular amongst tourists even in winter.